One last post about the election/Canadian politics, and then I'll shut the heck up about it and turn to blogging about more exciting things, like sunburns and summer in the city.
There's been some mention in the media about whether or not Stephen Harper will be sticking around as leader of the Conservative Party. I hope he will. And I think he should.
Since magazines are what I know, let's look at it terms of that, shall we? Magazine A competes with Magazine B for ad revenue, readership and subscription base. Both have been around for a long time. Both are finding that in a world where media seems limitless - TV, radio, Internet, print - things are getting a bit tricky. They have to find new ways of doing things to continue to attract their exisiting support, as well as gain new readers and advertisers.
Magazine A takes the "slow and steady wins the race" approach. They make changes, yes, but they're small changes, gradual changes, done without a lot of fanfare. There's no "Hey look at us, we're DIFFERENT now!" They just go ahead and quietly fix the things that need fixing, and leave the other things - the things that don't need fixing - alone. The readership notices without knowing that they're noticing. They just know that Magazine A seems to be giving them what they want. They might not like some of those new columns that pop up every now and then, but that's okay, because for the most part, Magazine A is still pretty predictable and reliable.
Magazine B, on the other hand, reacts like someone's just yelled "Fire!" They rush about, making changes willy-nilly, firing half the staff and giving a stern talking to to the other half. Overnight, they declare, "we're going to CHANGE!" They relaunch, rebrand, and before the dust has settled, they rebrand and relaunch again. They slap a "New AND Improved!" sticker on the cover, and send their marketing team out on interviews to tell the world how different, how much better they are now than they were, say, last week. Like me when I cook spaghetti, they just keep on throwing noodles at the wall, in the hopes that eventually something will stick.
But magazines - and politics - aren't spaghetti. Most of the time, major, shouted-from-the-rooftops relaunches are a colossal failure, in large part because enough time isn't given to the audience to absorb the new product, live with it a while, make a fair judgment. Instead of appearing progressive and reponsive, Magazine B appears scattered and lacking in focus, reactionary rather than reliable.
New magazines, new products, new politicians take a while to get used to. It's like when I switched from the Aerostar to the Caravan this spring. I've been driving it four two months now, and while I'm still not sure I like it better than the Aerostar, I'm getting used to it, and finding new things to appreciate about it every day. But I won't know until I've driven it through a Canadian winter whether or not it was the right choice for me.
Since the 1993 implosion of the Progressive Conservative Party, we've had Reform, the Alliance, the United Alternative, and now the Conservative Party of Canada. How many party leaders have there been in the last decade between the two parties and all their incarnations? Four? Five?
Likewise, the NDP, and their revolving door of leadership. Losing an election shouldn't be grounds for disposing of the leader. Not when that leader has barely been given a chance to show the country how they perform in the house. The Ontario Liberal Party suffered the same illusions from the day Bob Rae won the province, and it wasn't until they chose a leader and, you know, kept him for a while, that they were able to win again.
People don't respond well to drastic overhauls of anything. While most of us can embrace change as a good thing, too much change too often is unsettling. Harper's been the leader for about five minutes of a party that's about an hour old. Fresh from a controversial merger, he jumped right into a leadership race, and then Bam! A federal election. There hasn't been time for him to do much that would give the electorate a good inkling of whether or not A - the party is what it intended to be, or B - he's the right guy for the job.
Give him some time to show the party, and the country what he can do on the other side of the house. The "new and improved" made many people hesitate before casting their ballots - it was too big a risk. They did, indeed, choose the devil they knew, and that's human nature. In a year, maybe two, Harper will have his chance, and he'll be a lot more familiar to voters than he is right now.
Ok, that's it! Like T-ball, the election season is over, and it's full speed ahead to summer time!